When John Pemberton, Vice President, Senior Director, Research Development and Consulting, isn’t extolling the virtues of MaxDiff techniques, we can often find him with a Pit Pass around his neck watching his beloved Indycars, dreaming of driving a Honda powered Swift around the Indianapolis Motor Speedway at 230 MPH.

John, a seasoned industry veteran with over 15 years of experience is advanced research methods (aka: stat geek stuff), has been a member of our research brain trust since 2005. At InsightExpress, John is responsible for the development of new research solutions, the further enhancement of our current product offerings, and providing our clients with the statistical support they need to make the most out of each research engagement.

Before joining InsightExpress, John spent six years at TNS/NFO (part of Taylor Nelson Sofres plc) where he spearheaded the development and launch of one of the company’s most important new products, and worked on the development of many other critical research tools. John has also held key positions at Walker Information and The Farnsworth Group, both based in Indianapolis.

We like to think of John as one of our industry’s great minds but don’t just take our word for it – take the ARF’s. In March 2010, he was honored as an ARF Great Mind in Innovation award recipient. Don’t worry; such accolades don’t go to John’s head. He’s still one of the most down to earth smarty-pants we know.

John has presented at the AMA: Advanced Research Techniques Forum and Sawtooth Software Conference and will be taking the podium at the 2010 IIR Market Research Event. He holds a Master’s degree in Economics from Indiana University / Purdue University at Indianapolis, where he focused on Econometrics and was named Outstanding Student in Economics. John has also taught business oriented statistics courses at his alma mater over the past 15 years.

As is his nature, John not only gives back to the students of Indiana, but he and his wife, Jenny, also give back to their neighbors in need. The Pembertons recently started a program called, An Acre and Some Seeds, where they grow produce on their property and donate it to local charitable organizations. In 2009, they grew and donated over 2,750 lbs of fresh produce which translated into a $5,000 retail donation. With this success, imagine how far John could stretch your research budget!