Yesterday Marc Ryan, SVP, Chief Research Officer here at InsightExpress, led an ARF webcast on Reinventing Ad Effectiveness Research.
For those of you who missed it, a video of Marc’s presentation will be posted here on our blog in about two weeks. In the meantime, if you’d like a copy of the deck please drop a line to firstname.lastname@example.org and we’ll be happy to get one out to you.
Many thanks to all the clients and partners who attended today. The turnout was terrific, with participants representing every corner of the advertising research universe. We invite you all to stay tuned for future InsightExpress events focusing on new thinking, trends and opportunities in the world of brand communications research.